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Ripley's Believe It or Not! Museum
On May 30, 1970, Ripley’s Believe It or Not! opened its doors in Downtown Gatlinburg. It was an instant sensation with visitors and continues today as thousands come to see its weird and wonderful curiosities.
What began with founder Robert Ripley's global trek across 200 countries seeking the world's strangest oddities has transformed into a legacy of entertaining people with the truly fascinating. In Gatlinburg, Ripley’s Believe It or Not? has been bringing that tradition to our visitors for 50 years, showcasing hundreds of strange and remarkable oddities that go beyond just pure spectacle to challenge reality itself. So be sure to swing by and have your mind-blown by the best in family entertainment. You won’t believe it till you do.