Gatlinburg Sweet Week

February 7 - 14, 2025

Life is SWEET in Gatlinburg! Gatlinburg Sweet Week is a delightful annual event where bakeries, candy shops, and dessert destinations in Gatlinburg showcase their finest confections. You can indulge in special treats and discover unique flavors crafted by local artisans. It’s a week-long celebration of all things SWEET and is perfect for couples, families, foodies, and anyone with a sweet tooth - all set in the heart of the Great Smoky Mountains! 

Life is short, eat dessert first. - Jacques Torres

This Giveaway is Sweet!

Check-in to Win a Sweet Week Prize Pack

New Visit Gatlinburg App

Download the Visit Gatlinburg app and complete the Sweet Week Challenge by visiting and checking-in at 7 or more participating locations to win a Sweet Week Prize Pack which includes an official "Life is SWEET in Gatlinburg" t-shirt, a scratch-n-sniff Sweet Week sticker and an entry into the Sweetheart Giveaway! Here in Gatlinburg, you can have your cake...and eat it too! 

Gatlinburg Sweetheart Giveaway

Relax and let us plan the perfect sweet escape. Enter for your chance to win an overnight stay, dinner for two, a Gatlinburg Attractions Pass, plus sweet treats and goodies - Cupid himself couldn’t plan a more memorable trip! 

All Things Sweet in Gatlinburg

These businesses are serving up some delicious sweet treats to satisfy your sweet tooth.